- You've heard of .com
- You've heard of .org
- These are gTLDs (generic top level domains). The top level is to the right of the dot
- Each gTLD is operated by a registry
WELCOME to the FUTURE of DOMAIN EXTENSIONS
- In 2011 apply through ICANN (www.icann.org)
- To run your own registry for .whatever
- To sell, give domain names at the second registry level.
- To sell, give to customers , partners, employees, registrants, whoever of .whatever. The second level is to the left of the dot
- To sell through an approved ICANN registrar
PREPARE NOW FOR YOUR OWN .BRAND .CITY .CAUSE .COMPANY
NEW gTLDs and the APPLICATION PROCESS
Dot Advice has been created by Phil Buckingham, specifically to advise applicants in ICANN's complex application process, to invest in and subsequently to run the finances and operations of new generic Top Level Domain (gTLDs ))registries.
Dot Advice is supported by an International accounting firm, independent of the evaluation process. This allows scalability and a global reach to applicants throughout the world.
Dot Advice, with Phil Buckingham as its CEO, has been involved in the domain name system (DNS) since the start in 1994. This huge amount of experience, in starting up a registrar as its CFO, subsequent IPO flotation on the LSE in 2000 combined with many business connections and recommendations within the DNS, being involved in the creation of Nominet, the.uk registry and ICANN means he has total empathy with any organisation considering applying in 2011 for its own .brand . city .cause .company or .whatever
ICANN's decision to open up the internet addressing space, moving away from the dot com era, through innovation, choice and competition, will result in a major irreversible change. The impact will affect anybody who currently uses or who would like to use the Internet.
Firstly, It is imperative that CEOs, Boards of Directors, Industries, Public Bodies, Not for Profits are aware of the strategic importance to them of this decision by ICANN by:
- Creating their self identity on the web
- Owning their brands online
Secondly, that potential applicants should consider their current skill sets and their ability.
Ensure their application gets through the complex evaluation, to delegation to the root zone and the signing of a ICANN registry contract for 10 years, to operating your own registry from 2012
Has the resources, financing and the right team in place to ensure the new start up registry can comply to ICANN 's contract and succeed as a business for 10 years. It is not allowed to fail
Thirdly, that each potential applicant considers outsourcing the four key evaluation elements to individuals and companies with required DNS experience. These would be:
- Financial and Operational Evaluation
- Technical Evaluation
- Trademark Evaluation
- String Evaluation
YOUR MOST WELCOME TO TALK TO US @ DOT ADVICE
Dot Advice has the financial DNS knowledge, scalability and global reach to ensure any applicant is successful in the financial and operational evaluation element of the application process with ICANN